Founded in 2010 to make claims clearer, fairer and far less stressful.
It started with jewellery claims
Before IVAA existed, jewellery claims were under a spotlight.
Industry discussion was loud, expectations were misaligned, and too many decisions depended on unclear item details.
During that time, 23-year-old Matthew McHutchison was impacted by a redundancy.
He didn’t realise it at the time, but it became the catalyst for change. Matthew had worked across jewellery wholesale and jewellery claims and kept seeing the same pattern. Enormous effort went into negotiating price, but far less into confirming what was actually lost. When the details were wrong, even with the best intentions, it often led to friction for claims teams, customers, and jewellers.
So Matthew proposed a simple idea: someone who understands jewellery, but isn’t trying to sell it, should confirm the original item details and focus on helping customers replace what they had.
The initial prototype
IVAA began as a simple experiment.
Matthew built a proof of concept from the corner of his aunty’s office. Space was tight, so he literally used a jigsaw to cut a desk to fit. With little more than that desk and Excel, he built a working procurement workflow to bring structure to jewellery claims.
Within six months, several insurers were appointing IVAA nationally to support jewellery claims procurement.
Being bootstrapped from day one, the growth was practical and hands-on. We built the team, built the space, and kept building our capability.
Today
Insurers using IVAA are achieving better replacement ratios, customer outcomes and model adherence across the board.
IVAA supports multiple contents categories and is trusted by many of Australia’s and New Zealand’s leading insurers.
IVAA has now been recognised several times as a leader in the Service and Technology in claims.